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Hi! I’m Natalia.

I believe experiencing great stories is what moves all of us on a deeper, more connected level and being involved in their creation is what I’m truly passionate about. I’m especially interested in finding innovative ways to work with the convergence of new and classic media towards engaging audiences.

I have 3 years of experience working in the entertainment business, particularly in development. My approach is oriented towards fully exploring the potential of new IPs and also creating a gratifying process on the way, which often involves applying great communication, strategic and analytical thinking, creative problem solving and sound leadership.

For the last year I’ve worked with The Alchemists Transmedia Storytelling CO., an exciting company responsible for bringing to life ground-breaking transmedia campaigns for companies such as The Coca-Cola Co. and content projects such as East Los High, a 2013 People’s Choice Awards nominated Hulu show.

In the past year I’ve also been fortunate to work closely with Fullscreen Inc, a leading YouTube MCN, with the purpose of helping them sell and execute branded integrations and custom content projects in Brazil, an experience that ultimately became an invaluable immersion into the world of digital content and social media.

I’ve currently relocated to Los Angeles where I’m taking UCLA’s Business and Management of Entertainment Certificate Program and continuing my education within the Content Development field, right at the epicenter of our Industry.

On this website I share some information about me besides interesting industry news and commentaries I curate. Please feel free to share your thoughts in the comment section and we can keep the conversation going.

Stay hungry, stay foolish!