Disney’s ‘Cinderella’ opens to an impressive Global debut and confirms lucrative Fairytale trend

Women prove yet again that they can drive box-offices – ‘Cinderella’ was this past weekend’s box-office lead as it outperformed it’s already high expectations and grossed $70.1 million domestically and a massive $132 million globally – $25 million of which in China alone.

The opening weekend audience were 68% female, 66% families and 31% under the age of 12. The movie, that cost $95 million to produce, is well on its way to being highly profitable since it still has yet to open in many major international markets. This is a particularly impressive victory given that the movie wasn’t led by a big start, to the level of Disney’s past fairytale adaptations names like Angelina Jolie and Johnny Depp, and wasn’t available in 3D.

The movie’s success comes to confirm Disney’s Fairytale strategy where the giant has been investing in live-action blockbuster adaptations of classic tales as we’ve seen before with ‘Maleficent’ and ‘Alice in Wonderland’.  Also already announced for the near future are ‘Dumbo’ and ‘Beauty and the Beast’ adaptations.

Could Princesses be the new Superheroes? The female audience is largely discredited as to it’s box-office power but the landscape might be changing. It’s particularly interesting to note that both ‘Cinderella’ and ‘Thor’ were directed by Kenneth Branagh and the Disney Princess has outperformed the Marvel Superhero in it’s opening weekend.

The Wrap recently did an interesting article regarding the two distinct tentpole trends. In their experts opinion, the Princesses won’t beat the Superheroes anytime soon. Their main argument is that Superheroes have the advantage from coming from a serialized source material that lends itself to new adaptations whereas fairytales are singular antiquities that would make sequels feel inorganic.

Also listed as reasons is the wider, four-quadrant gender appeal of the Superhero fare – men and women, above and below 25 – versus the female dominated audiences of the Princesses and some other, more arguable reasons as fairytales being constricted by accuracy to the originals and lack of dialogue currency.

The issue’s development remains to be seen but, so far,  as long as there’s fairytales to be adapted Disney will continue to make bank on them.

Do you think the Superhero fare is getting old and something new is coming along? Let us know in the comment section.


8 thoughts on “Disney’s ‘Cinderella’ opens to an impressive Global debut and confirms lucrative Fairytale trend

  1. B. Rose says:

    Another thought: it was the female audience (primarily pre-adolescent and early teens) that drove Titanic into epic numbers. We continue to hear that female driven projects can’t bring box office, but the numbers continue to show us a different story.

    Liked by 1 person

  2. Giada Palma says:

    I think that the main appeal of princess tales lies not only in the box office but mainly in the franchise. After the mess that Disney did with Frozen, it won’t repeat the mistake with Cinderella. And when it comes to franchise, I’m curious to see what happens as I think that princess based products could actually overcome super heroes toys.

    Liked by 1 person

      • Giada Palma says:

        It didn’t forecast that it would have been such a huge success and they ran short on merchandising, loosing the momentum as they had a delay of several months in delivering Frozen products.


        • Natalia H.V. Justino says:

          I heard about that multiple times in a Licensing class I’m taking and the consensus seems to be that sometimes you just can’t predict such a thing and the important thing is to react quickly. Is much easier with Cinderella though since it’s a already stablished character that could be pushed thorough other outlets if the movie didn’t do as well.


  3. Jason says:

    I am glad to see the trend that women now are leading the box-office. this always reminds me of Cate Blanchett’s Oscar winning speech from the Blue Jasmine “As random and as subjective as this award is, it means a great deal in a year of extraordinary, yet again, extraordinary performances by women.” I hope this trend continues!

    Liked by 1 person

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