Women prove yet again that they can drive box-offices – ‘Cinderella’ was this past weekend’s box-office lead as it outperformed it’s already high expectations and grossed $70.1 million domestically and a massive $132 million globally – $25 million of which in China alone.
The opening weekend audience were 68% female, 66% families and 31% under the age of 12. The movie, that cost $95 million to produce, is well on its way to being highly profitable since it still has yet to open in many major international markets. This is a particularly impressive victory given that the movie wasn’t led by a big start, to the level of Disney’s past fairytale adaptations names like Angelina Jolie and Johnny Depp, and wasn’t available in 3D.
The movie’s success comes to confirm Disney’s Fairytale strategy where the giant has been investing in live-action blockbuster adaptations of classic tales as we’ve seen before with ‘Maleficent’ and ‘Alice in Wonderland’. Also already announced for the near future are ‘Dumbo’ and ‘Beauty and the Beast’ adaptations.
Could Princesses be the new Superheroes? The female audience is largely discredited as to it’s box-office power but the landscape might be changing. It’s particularly interesting to note that both ‘Cinderella’ and ‘Thor’ were directed by Kenneth Branagh and the Disney Princess has outperformed the Marvel Superhero in it’s opening weekend.
The Wrap recently did an interesting article regarding the two distinct tentpole trends. In their experts opinion, the Princesses won’t beat the Superheroes anytime soon. Their main argument is that Superheroes have the advantage from coming from a serialized source material that lends itself to new adaptations whereas fairytales are singular antiquities that would make sequels feel inorganic.
Also listed as reasons is the wider, four-quadrant gender appeal of the Superhero fare – men and women, above and below 25 – versus the female dominated audiences of the Princesses and some other, more arguable reasons as fairytales being constricted by accuracy to the originals and lack of dialogue currency.
The issue’s development remains to be seen but, so far, as long as there’s fairytales to be adapted Disney will continue to make bank on them.
Do you think the Superhero fare is getting old and something new is coming along? Let us know in the comment section.