Earlier today HBO announced more details on their much anticipated standalone OTT service, HBO Now. The service will be available starting in April, 2015— just in time for the Game of Thrones premiere we’re all waiting for— exclusively on Apple devices for a monthly subscription fee of $14.99.
As you can check on the video above, their offer is pretty irresistible: full access to all of HBO’s acclaimed original programming — past, present and future — as well as their huge catalog of blockbusters. It will be interesting to see what impact this will have on Netflix since it seems that HBO Now will have a much more current and relevant offering for only a couple more dollars and, even though Netflix has had a good run for a while its original programing is starting to level off with most programmers especially after House of Cards Season 3 was so poorly received.
This is probably the most anticipated event of 2015 for TV fans. Curd-cutters and cord-nevers have been around for years now and they’re not changing their minds – times have changed, content consumption habits followed along and there’s no way out for programmers except to adapt. It is a complicated issue for them because going standalone OTT is a big hit on the cable providers but no one else was in a better position to start the movement than HBO.
Will you be subscribing to HBO Now?